How Zumper Scaled to 300+ Social Videos and Saved $20K/Month
With 76M+ annual visits, Zumper — North America's largest privately owned rental platform — used API integration to create 300+ videos in one quarter, cutting costs and saving $20K/month without scaling headcount.
What was holding them back
Zumper wanted to evolve beyond traditional listing platforms. With the shifting tides of digital marketing — from a Google-dominated world to a social-first landscape — landlords were increasingly looking for social media content to promote their listings on TikTok, Instagram, and more.
No dedicated content creation team
Zumper didn't have a dedicated content creation team to produce videos at scale. Producing high-quality social content for landlords required significant time, cost, and creative manpower that the company simply didn't have.
High cost of quality content
High-quality content for landlords required significant time, cost, and creative manpower. Traditional production with actors, crews, and editing was prohibitively expensive at the scale Zumper needed.
Zumper needed a solution that could produce social-first content at scale — without building a full creative team.
How we solved it
Instead of using a standard interface, Zumper integrated directly via API, building their own front-end system. This allowed them to create custom social content for landlords across channels without leaving their existing workflow.
API Integration
- Direct API integration with custom front-end built by Zumper's engineering team
- Seamless content creation within existing workflow — no context switching
- Automated pipeline from listing data to finished social video
Content Production
- Upload existing listing photos and videos into the system
- AI avatars replace the need for actors and on-site crews
- Generate polished social content using preloaded asset library
- One editor producing what once required a full creative team
What was tested
The streamlined integration allowed Zumper to go from zero social video output to 300+ videos in a single quarter.
Impact at a glance
Within one quarter of implementing the API integration, Zumper saw transformative results across their content operation.
Cost Savings
- $20K saved per month compared to traditional production
- 1 editor producing what once required a creative team
Content Output
- 0 → 300+ social videos created in one quarter
- Scalable content pipeline for landlord listings
Client Impact
- Major client saved through content-enabled strategy
- Streamlined integration using flexible API
Zumper sees this as more than a tool — it's a partner for growth. As they expand offerings for landlords and renters alike, the technology and support are helping them build for a social-first, scalable future in real estate.
What made the difference
Avatar Library
AI avatars replaced the need for actors and on-site crews, creating interactive listing tours at a fraction of the cost of traditional production.
Client Success via Slack
With direct Slack support, the Zumper team received real-time answers and collaboration that felt more like an internal team than a vendor.
Ease of Use
A simple workflow allowed editors to upload existing photos and videos and instantly generate polished content using the preloaded asset library.
About Zumper
Zumper is the largest privately owned rental platform in North America, with over 76 million annual site visits and a mission to make renting a home as easy as booking a hotel. Backed by top-tier investors like Kleiner Perkins, Goodwater Capital, Headline, Dawn Capital, and Blackstone, Zumper is a category-defining company transforming how people rent.
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